Leads come in, sales don't
We check more than ads. We look at the offer, CRM, response speed, qualification and how sales actually works.
Not a typical agency.
A marketing lab.
Marketing isn't art — it's chemistry. Except agencies don't sell chemistry, they sell off-the-shelf experiment kits from Walmart: one funnel, one script, one play for everyone. That's not how I work. For each business I build a custom system — offer, traffic, CRM, sales, team. I keep only what moves profit. The rest goes to the trash. 13 launches from zero. 20+ teams across US, EU, MENA and Asia.
Book 15 minutes →
free, no strings
What people come to me with
Usually the problem isn't one channel. Money leaks between the offer, traffic, CRM, sales, the team and management.
CAC is rising, ROMI doesn't add up
We break down channel economics and cut what looks good in a report but brings no profit.
The team works, but there's no result
We map roles, KPIs, contractors and processes. Often the problem isn't the people – it's the system.
You need a CMO, but not in-house
I step in as an external CMO for the owner: priorities, plan, rollout control, reporting and work with your team.
You need to know where AI actually helps the business
We look at processes where AI can save time, cut manual work or speed up decisions. If there's no effect, we don't add it for the trend.
I don't run ads. I build the system that turns ads into revenue.
Most projects are under NDA – no internal numbers. The pattern is the same: find the gap between traffic, sales and service, build a managed funnel, give the business clear control.
real estate
top-100 developers
problem
Budget burning, leads coming in – but sales aren't growing.
what I did
Wired performance, CRM, analytics and sales into one loop. Focus on lead quality and response speed, not lead volume.
–42%
CAC in 6 months
CR +2.4 pp
response 4h → 11 min
revenue/channel ×1.8
fintech
performance
problem
Complex product. Compliance limits. Decisions made on gut feeling.
what I did
Set up analytics, translated hypotheses into numbers. Every decision through CAC, LTV and payback – not opinions.
+180%
ROMI in 12 months
payback 14 → 7 mo
LTV/CAC 1.8 → 4.2
CAC –35%
international markets
US · EU · MENA · Asia
problem
One offer across 6 markets. Contractors across time zones. Local channels deliver different CAC.
what I did
Localized offers, rebuilt funnels and landing pages per market, put contractors on KPI-based control.
×3.2
US revenue in 9 months
MENA CAC –48%
4 markets in 5 mo
landings ×6 locales
Numbers are anonymized and shown as a benchmark for the level of results. Project specifics are under NDA – discussed on a call.
A CMO who keeps his hands dirty
I don't just draw strategy on slides. I get into the operations: economics, team, processes, channels — and ship the system end to end.
01
Marketing
Strategy, performance, analytics, SEO, CRM, content and landing pages — not separate activities, but a connected acquisition system.
- positioning and packaging
- funnels, traffic, creatives, BI
- CAC, ROMI and LTV control
traffic → leads → revenue
02
Sales
I look past leads — at the path to revenue: response speed, scripts, qualification, CRM discipline, sales-team controllability.
- sales funnel
- scripts and quality control
- deal-level reporting
03
Customer Service
Communications after first contact: retention, repeat sales, base reactivation, customer experience.
- base segmentation
- trigger flows
- NPS and feedback loops
04
Hiring & Onboarding
Who to hire, how to split roles, how to onboard people, how to build a marketing team without flying blind.
- role profiles
- onboarding and KPIs
- contractor management
05
AI Integrations
I deploy AI where it removes routine and accelerates revenue: lead generation, qualification, content, analytics, assistants.
- AI assistants
- routine automation
- content and analytics
work formats
Engage me on a focused task — or take full CMO support.
011-2 weeks
Express audit
Find fast where money is leaking in marketing, sales and analytics.
- channel and funnel diagnosis
- problem and priority map
- 30-day action plan
02from 1 month
Fractional CMO
I run marketing on a regular basis: strategy, control, contractors, team, reporting.
- weekly priorities
- channels and team management
- marketing → sales handoff
034-8 weeks
Department build
Roles, processes, KPIs and control — so marketing doesn't run on chaos.
- org structure and roles
- hiring and onboarding
- workflows and reporting
04project-based
AI integrations
AI where it speeds up the team — not where it just looks trendy.
- process AI audit
- assistants and knowledge bases
- auto-reporting and content workflows
Need an operator, not an advisor?
Discuss the task →
How we can work
I work as an independent specialist – directly, no middlemen. You can start with an audit, ongoing support or a project. The format depends on the situation: where you're losing money now, whether you have an in-house team, how urgently you need a result and what's already set up.
011-2 weeks
Express audit
I break down marketing, the funnel and the team fast. You get a map of losses, priorities and a 30-day action plan.
- traffic, site, CRM, sales
- team and analytics
- clear view of the problem
02from 1 month
Fractional CMO
I step in as an external CMO: help set priorities, build processes, manage the team and control the rollout.
- systemic management
- focus and priorities
- tied to business metrics
034-8 weeks
Building the team
I help assemble or rebuild the marketing function: roles, KPIs, ownership, contractors, processes, reporting and a hiring plan.
- roles and KPIs
- processes and contractors
- transparency for the owner
04audit and rollout
AI integrations
I review processes and find where AI gives a practical effect: cut manual work, speed up reporting, help sales, support or marketing.
- AI process audit
- auto-reports and knowledge bases
- rollout without the noise
what you get
Not a deck for the sake of a deck – a working plan of changes
- A map of current problems
- Priorities by Impact / Effort / Speed
- A 30-day action plan
- Clear ownership zones
- Recommendations on team, channels and processes
- A decision on which format fits next
First we look at the task. If my format doesn't fit, I'll say so directly.
SafronovGPT
My custom ChatGPT for marketing, sales and AI tasks. Breaks down problems fast, generates hypotheses, copy, funnels, offers or a go-to-market plan.
Use it before our call — you'll arrive with a clear starting point.
Honest Marketing
Author channel: methods, cases, market reads, the hard truth about everyone and everything.
No ad integrations, no polished success stories. Note: the channel is in Russian.
Marketing doesn't happen in the meeting room. It happens where ads launch, where unit economics get counted, where you talk to sales. That's why I'm not a consultant. I'm the one who walks into the business and does the work.
Worked with
- Real Estate
- Fintech
- Betting
- CRM / Tech
- Aviation
- Lifestyle
- Premium
+ ~20 more under NDA
External proof, not testimonials
Not curated quotes — external validation: management contests, public speaking, expert juries, media and early access to AI.
public proof
6
external validations
TOP-15
marketers in Russia — NPBC 2026 finalist
#1
marketer in FinTech
1st place
League of Speakers, national
Finalist
Leaders of Kuban management contest
Answers to your questions
Briefly about the format, the start and SafronovGPT.
Are you an agency?
No. I'm an independent specialist, not an agency. I work directly: I dig into the task, make decisions, run communication and own the result. I bring in trusted contractors and your team for execution, but there's one point of accountability – me.
Do you only work with marketing?
No. The problem often sits at the seam between marketing, CRM, sales and your team. So I look at the whole chain: from offer and traffic to lead handling and repeat sales.
What do you need from me to start?
A goal, the current situation and basic data: ad accounts, analytics, CRM, reports, landing pages, team structure. If the data is incomplete, we start with diagnostics.
Do you run ads yourself or manage the process?
My core format is strategy, economics, channels, contractors, analytics and rollout. If you only need someone to babysit an ad account, that's not my format.
How is SafronovGPT different from regular ChatGPT?
SafronovGPT is tuned to my approach to marketing, sales and AI processes. It helps break a task down through funnel, offer, channels, CRM and metrics. It's a fast first pass before we talk.
What businesses do you work with?
Real estate, education, fintech, B2B, SaaS, info-products. From startups past product-market fit to mature companies with 1B+ RUB annual revenue. Russia, CIS, UAE, Europe.
How much does it cost?
Depends on the format. Audit – fixed price, 1-2 weeks. Fractional CMO – monthly retainer, 3 months minimum. Building a marketing team – a project, 2-4 months. Exact pricing after the first call.
What does the first call look like?
30 minutes free, on Telegram or Zoom. No deck, no brief. We look at the task, I name 2-3 next actions and the format that fits: audit, support, team or AI integration.
Do you work with international markets?
Yes. Launch experience across CIS, UAE, Europe and Southeast Asia. I run projects in Russian and English and work with teams and contractors across several time zones.
15 minutes – free
In 15 minutes we'll cover:
- Where your marketing budget is currently leaking
- The 2-3 priorities that will move the needle
- Whether we're a fit to keep going
what to send
So the call gets to the point fast
- niche and market
- approximate ad budget
- main pain: leads, sales, team, CRM, or AI
- what you've tried and why it didn't work
Direct contact, no chatbots, no auto-responders.