01 · FinTech
14 days
×3.4
leads
Hypothesis: offer instead of new creative. We repackaged the promise for the ICP — and leads started moving.
CPL, ₽3200 → 1840
FRACTIONAL CMO · EST. MMXVIII · REMOTE
Marketing is
not creativity.
It is chemistry.
Fractional CMO for companies that need to find growth points: offer, funnel, analytics, performance hypotheses and scaling by numbers.
Diagnosis first.
Treatment after.
In 14 days I review the funnel, offer, channels, analytics and unit economics. Output: a problem map, 3–5 growth hypotheses and a 30-day action plan.
OUTPUT: 3–5 HYPOTHESES + PLAN · 14 DAYS
DIAGNOSTIC · SCAN
5 / 5
- Unit economicsLTV / CAC / payback
- Offer and positioning✓
- Funnel and leak pointsleak-scan
- Channels and creativesCPL / CTR / ROAS
- Analytics and attribution✓
Not reports. Results.
02 · E-com
ROAS
4.7x
Ad spend ratio 34% → 12%
Rebuilt unit economics: removed loss-making bundles and strengthened retention. LTV ₽9,800.
03 · B2B SaaS
Segment + message: narrowed the audience and rewrote the landing page. CTR 1.8% → 3.2%.
−42%
I do not take everyone. That is honest.
I TAKE IT IF
3/10
leads
- ✓there is budget to test hypotheses
- ✓you are ready to change the offer, not just the picture
- ✓decisions are made by numbers, not taste
- ✓the goal is revenue, not activity
I DECLINE IF
7/10
leads
- ✕“competitors look brighter, do the same”
- ✕you need “just a pretty creative”
- ✕KPIs are likes and reach
- ✕you expect 2x without budget growth
If the task cannot be solved by ads, I say it before we start. That protects your budget and my time.
How to work with me.
from a one-off entry point to full-cycle management
Flagship · managementfrom 3 months
Fractional
CMO
Systematic marketing management end to end. I own the numbers like an in-house director — without payroll and hiring.
Diagnostics
Funnel, offer, channels, analytics and unit economics. Output: problem map, 3–5 hypotheses and a 30-day plan.
Launch and test
Hypothesis testing, result in numbers.
Consultation
Situation review and practical recommendations.
Not only consulting.
FREE SAFRONOV-GPT · AI
24/7
1000+
active users
Safronov-GPT
A custom ChatGPT for marketing: checks the offer, calculates unit economics, builds hypotheses.
Test it →
TELEGRAM · CHANNEL
@safronov_ads
2000+
subscribers
“Honest Marketing”
Breakdowns and numbers without fluff. Quoted by media across the CIS.
Subscribe →I do not ask you to take my word for it. I show it.
// WORKING PRINCIPLE
“I speak directly when something does not work or you are wrong — because I am for the result, not for pretty relationships.”
up to ₽70M
in monthly budget under management
Seen it from inside
worked on the client side, so I know what you expect from a contractor.
Not one approach for everyone
I factor in the niche, business request and expectations.
5+ from scratch
marketing departments and 50+ specialists hired.
Logos backed by revenue.
I speak, give interviews and keep adding awards
TOPICS //
marketing
sales
customer service
team management
AI
TOP-15*
NPBC 2026 shortlist · marketing communications
TOP-1*
FinTech · key market in performance practice
* NPBC 2026 shortlist · “Best expert in marketing communications”
Answers to the questions I get asked most often.
How much do your services cost?
There is no fixed price. Each task is estimated individually – by goal, scope and timeline. You get the exact number after diagnostics, not before it.
Who do you work with, and who do you take on as a client?
I do not take everyone: out of 10 leads, 3 go into work. What matters is a budget to test hypotheses, readiness to change the offer rather than just "the picture", and decisions made by numbers, not taste. If the goal is likes and reach instead of revenue, we will not work together.
How is the process structured?
Three steps. Diagnostics – 14 days: I review the funnel, offer, channels, analytics and unit economics, with a problem map and 3-5 hypotheses as the output. Launch and test – a 2-6 week sprint. Consultation – a single 60-90 minute conversation if you need an outside view.
What is your experience, and what budget scale have you worked with?
I have managed up to ₽70M a month in budget and worked on the client side, not only as a contractor. I have built 5+ marketing departments from scratch and hired 50+ specialists. I do not use one approach for everyone.
What is SafronovGPT, and is it really free?
SafronovGPT is a custom GPT for marketing tasks, already used by 1000+ people. Access is genuinely free, with no hidden charges.
Where do I start?
With a brief on Telegram. From there, we run diagnostics and decide together whether you need a sprint, fractional CMO support, or a one-off consultation.
There is no price list.
That is deliberate.
There is no fixed price. I calculate each task individually — by goal, scope and timeline. After diagnostics you get an exact estimate, not an average price list from the internet.
Get diagnostics →
$ ESTIMATE · INDIVIDUAL
→
estimate = f( goal × scope × timeline )
Goal
growth / retention / launch
Scope
budgets · channels · team
Timeline
sprint / systematic management
The entry point is diagnostics. After that, pricing follows the actual task.
Have a task?
Start with diagnostics.
I help you look differently at marketing, economics and growth expectations. First we review numbers and hypotheses, then decide whether you need a sprint, fractional CMO support or a focused consultation.
// three questions we do not start without:
- → how much does a customer cost now?
- → does unit economics work?
- → what is the offer besides a discount?